Product Marketing Intern

Description:

• TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy;
• Seeking an entrepreneurially spirited intern to join our Product Strategy & Operations team for the Summer period;
• The Product Marketing Intern will be joining the Product, Strategy & Operations team, within the high-performing and extremely nimble Ads Monetization team. This highly organized and efficient professional must be flexible and able to wear multiple hats while working closely with our cross-functional teams and prioritizing the needs of the team. This role will be key to positioning the value proposition and features of our platform to our small business customers.

Responsibilities:

• Work closely with Product Marketing Managers to analyze product functionality, performance trends and test hypotheses to help shape go-to-market strategies;
• Perform analysis on performance ads to uncover creative and optimization best practices;
• Develop product feedback processes and assist in conducting market research and customer interviews;
• Collaborate with Product Marketing team to develop client-facing marketing materials and playbooks;
• Assist in creating streamlined processes and documentation to communicate product release timelines with sales teams;
• Create reporting and dashboards to analyze and track campaign performance, trends, and identify optimization opportunities for our small business customers.

Qualifications:

• Actively enrolled University student;
• Internship experience;
• Excellent written and verbal communication skills;
• Data analytics skills preferred;
• Great customer service skills with experience working with both internal and external partners/customers;
• Business level English skill in both writing and speaking;
• Data collection and synthesis of that data into consumable reports;
• Strong market research skills including the ability to segment and quantify customer segments by various characteristics a plus;
• Strong operations skills with the ability to define process improvements;
• Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship building, collaboration, negotiation and influence skills;
• Strong work ethic with the ability to work independently and deliver results with minimal supervision.