Senior Brand Manager

Description:

• Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Mattel creates innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events.
• Mattel operates in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Duties and responsibilities:

• Responsibility for dedicated brand portfolio management.
• Compete brand planning and execution cycle, including – product related activities, promotion, pricing, communication (ATL, BTL, PR, trade) as well as P&L management.

Detailed tasks:

• Development and adaptation of marketing plans focusing on market share growth, sales and profit objectives and changes in sales performance in the market;
• Development of full brand A&P budgets;
• Preparation of promotional, media buying and PR programs;
• Development of sales presentations for brands;
• Development and/ or application of merchandising and media guidelines, promotional recommendations and other relevant information to support sales plans;
• Participation in creation of the POP materials, catalogs and premiums offers;
• Preparation of product pricing recommendations;
• Effective and timely implementation of new product launches.

We offer:

• Possibility to work for the global leader in toy business;
• Exposure to international environment and cross-cultural experience;
• Challenging tasks in a dynamic and fast-growing environment in a team managerial role;
• Attractive development plan aimed at cluster advancement path;
• Competitive salary and benefit package.

Requirements:

• Bachelor or Master’s degree in marketing, business management or similar;
• Minimum 3-4 years of experience working in brand/product management area within an international organization (preferably within toys or FMCG industries) including:
• brand (or product) strategic planning;
• creation and adaptation of all types of communication (ATL / BTL / PR / trade);
• experience in marketing vendor management (advertising/creative/research agencies, media houses, etc.);
• experience in budget management (A&P) and P&L management;
• market data analysis;
• team managerial experience would be an asset (brand manager supervises tasks of a Brand Manager Associate and of a Trainee);
• Project management and project co-ordination experience, ideally gained at multicultural (cross-cultural) environment;
• Highly pro-active, independent, goal-oriented yet team player with well developed social skills;
• Able to work in dynamically changing business environment, well-organized multi-tasker;
• Proficiency in Russian and English;
• Advanced knowledge of MS Office (i.e. Excel, PowerPoint, Word).