Product and customer data analyst

Main duties:

• Maintenance and development of IT client database storing and processing system:
• Monitoring of correct client data base operations, develop suggestions for improving customer and business user experience;
• Analysis of clients’ data and customer journeys to identify insights for digital tools, marketing and commercial actions development.
• Analytical support and of current IT database storage systems. Defining of possible ways to improve their functionality;
• Management of IT team developing Database storage system.

Efficiency measurement of digital products and digital campaigns:

• Definition and calculation digital products key performance indicators, calculation unit-economy indicators, digital dashboards creation.
• Coordination of end-to-end analytics system integration as product owner;
• Detection of weaknesses digital products for hypotheses extension and/or adding additional indicators;
• Analysis of digital campaigns efficiency in terms of behavior on site and completing goals, creation hypotheses to increase efficiency and coordination of researches execution (A/B tests and UX researches).

Requirements:

• Education: higher education in the area of business informatics, economics, applied informatics or sociology;
• Understanding of the key principles of data usage in marketing and marketing communications (CRM, PRM, personalization, data-driven communications);
• Understanding of agile projects methodologies (Scrum, Kanban);
• Strong math and logical skills;
• Understanding of metrics and KPI of digital business and how to manage them;
• English – not lower than upper-intermediate;
• Excellent communication and analytical skills, ability to work in a team and independently, proactivity, responsibility, perfectionism;
• MS Office (Word, PowerPoint, Outlook) – confident user, MS Excel – advanced user, pivot tables, VLOOKUP
• Basic knowledge of SQL will be an advantage;
• Web-analytics tools (Google Analytics) – confident user;
• BI systems (Power BI, Data Studio, Tableau);
• 2 years and more on the side of the CRM / Media agency or client, preferably as a business analyst, CRM-manager, web-analyst;
• Experience of commercial / marketing activities results measurement – mandatory;
• Experience of working for e-commerce or retail company – advantageous.

Terms:

• Employment via service agreement;
• Meal allowance;
• Career growth and professional development.