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Mondelez

Senior Brand Manager, Barni

В архиве c 5 июня 2021
Москва
от 174 000 ₽

Обязанности

  • You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals.
  • In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture).
  • In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators.
  • Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.

Требования

  • Marketing, ideally in a matrix environment in the consumer goods industry
  • Developing and marketing product innovations at a cross-country level
  • Working effectively with other marketing disciplines and with cross-functional teams
  • Working with design, innovation and research agencies
  • Analytical and creative skills—a balance of commercial and strategic acumen
  • Understanding consumers
  • Communicating effectively, verbally and in writing, and executive presentation skills
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