Mondelēz
Brand Manager (Alpen Gold)
В архиве c 13 июля 2020
Москва
78 000 - 131 000 ₽
Обязанности:
- Executes annual category marketing plans for P&L delivery with a monthly/quarterly and annual horizon.
- Develops 360degree support programs for all NPD launches, brand relaunches, including BTL, Digital, sales activation
- Execution of superior consumer and customer activations of agreed brand equity, renovation and innovation 4-2-1‘s
- Briefing and development of digital creative
- Understands a brand P&L and its relevant profit levers across the cluster/country
- Supports profitability improvement projects (Productivity)
- Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
- Leads tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
- Understands the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
- Internal reporting and other duties as assigned
Требования:
- University degree in Economics, Marketing
- Good command of English (Advanced level)
- Min of 3 years’ relevant experience in blue-chip multinational FMCGs in the Marketing department
- In-depth understanding of consumer needs
- Influencing senior teams
- Experience in BTL, digital activations
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