Product Marketing Manager (API products)

Responsibilities:

• Your working area is:
  • Go-to-Market (GTM) Strategy: Collaborate with cross-functional teams to develop comprehensive product marketing strategies aligned with overall business objectives. Conduct market research to identify trends, competitive landscape, and customer needs including UX interviews, qualitative and quantitative researches. Collaborate with sales, product management, and other stakeholders in creation of long-term roadmap
  • Collaborate with cross-functional teams to develop comprehensive product marketing strategies aligned with overall business objectives.
  • Conduct market research to identify trends, competitive landscape, and customer needs including UX interviews, qualitative and quantitative researches.
  • Collaborate with sales, product management, and other stakeholders in creation of long-term roadmap
  • Product Positioning and Promo campaigns: Define compelling value propositions for our products. Develop clear and consistent messaging that resonates with target audiences. Designing and executing marketing campaigns and educational content to promote our API solution. Establish key performance indicators (KPIs) and regularly analyze marketing campaign effectiveness.
  • Define compelling value propositions for our products. Develop clear and consistent messaging that resonates with target audiences.
  • Designing and executing marketing campaigns and educational content to promote our API solution.
  • Establish key performance indicators (KPIs) and regularly analyze marketing campaign effectiveness.
  • Content Development: Create and oversee the production of high-quality marketing collateral, including sales presentations, product guides, and case studies. Develop and maintain quarterly/monthly content calendar to support ongoing marketing initiatives.
  • Create and oversee the production of high-quality marketing collateral, including sales presentations, product guides, and case studies.
  • Develop and maintain quarterly/monthly content calendar to support ongoing marketing initiatives.
• Go-to-Market (GTM) Strategy:
  • Collaborate with cross-functional teams to develop comprehensive product marketing strategies aligned with overall business objectives.
  • Conduct market research to identify trends, competitive landscape, and customer needs including UX interviews, qualitative and quantitative researches.
  • Collaborate with sales, product management, and other stakeholders in creation of long-term roadmap
• Product Positioning and Promo campaigns:
  • Define compelling value propositions for our products. Develop clear and consistent messaging that resonates with target audiences.
  • Designing and executing marketing campaigns and educational content to promote our API solution.
  • Establish key performance indicators (KPIs) and regularly analyze marketing campaign effectiveness.
• Content Development:
  • Create and oversee the production of high-quality marketing collateral, including sales presentations, product guides, and case studies.
  • Develop and maintain quarterly/monthly content calendar to support ongoing marketing initiatives.

You have:

• Bachelor’s/Master's degree in Marketing, Technical, or a related field.
• Minimum of 4 years of experience in product marketing or growth marketing in B2B Tech or Enterprise SaaS is a must.
• Proven track record of successfully contributing to product launches and marketing campaigns.
• Understanding of technical documentation at the business analyst level Understanding of the HTTP protocol Understanding the life cycle of an integration project.
• Fluent in English with excellent written and verbal communication skills is a must.

We are pleased to offer:

• Remote work format.
• Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp.
• Interesting and ambitious tasks that will take you to the next professional level.
• Learning: seminars, trainings and conferences.
• Corporate English.
• Corporate discounts on hotels and other services.
• Young and active team of super professionals.