Web Designer (Remote)

Who we are looking for:

• A web designer with a focus on a marketing funnel. Our acquisition teams are organized according to our target markets, and we have a dedicated team specifically for Latin America. The scope of work of this team includes landing pages, banners, emails, webinars, payment interfaces, and learning interfaces.
• An independent and proactive person. You will be the sole web designer dedicated to the Latin American market. This role requires a high level of autonomy and the ability to think strategically in order to propose valuable product improvements.
• A good team player. You will work cross-functionally and frequently collaborate with product managers, engineering, research, and local sales representatives — as well as design peers.

Responsibilities

• New marketing landing pages for Brazil and Mexico. You’ll design optimized user flows and effective interfaces for maximum conversions.
• UI refactoring. You’ll redesign existing pages using a common design system and guidelines to ensure a cohesive and holistic appearance of the entire product.
• Email letters design. As part of the funnel.
• Growth initiatives. Proposing and implementing ideas that can impact key product metrics.

Requirements

• Have well-rounded skills and experience to run projects independently end to end. This means several years of working experience (we are not looking for entry-level designers right now).
• Have strong graphic design skills. Value high-quality, well-crafted visual and interaction design and care about details.
• Have experience working on user interfaces—your future work may include refining some parts of the payment flow and learning interfaces.
• Consider business needs, implications, and practicality in your designs. You don't get stuck on pretty UI or deep abstractions, and can balance between craft, speed, and the bottom line.
• Have experience working with a design system and maintaining design guidelines to ensure consistency across products and platforms.
• Are proactive and persistent. You truly care about the outcome of your work.
• Are comfortable working in rapidly changing processes and are stimulated to action by them more than frustrated. You enjoy building things and are okay with inevitable mistakes. You can focus in such an environment and say “no” when necessary. When there is no room to focus, you can manage multiple contexts for some time.
• Value working cross-functionally with product managers, engineering, research, and data—as well as design peers.
• Have strong beliefs, loosely held. You are able to explain your decisions, but also listen to different stakeholders’ opinions. You observe and internalize all inputs and feedback to help you reach an optimal decision.
• Employ a systematic approach and are comfortable with using and maintaining design guidelines.
• Are able to communicate in English. B2 with basic fluency is enough.

Nice to haves:

• You bring unique strengths and perspectives to the team. We're looking to build a diverse team where our skills and experience can complement each other.
• You have experience working in a startup-like culture. Working in agencies or creative studios is also an advantage.
• You understand basic product metrics and how to use them in work.
• You know the basics of HTML+CSS and understand how the web works.
• You’re familiar with WordPress or other CMS.
• You can create basic illustrations or even simple 3D designs.
• You can write clear UX copy.
• You are passionate about teaching and may even have experience in other educational projects.
• You’re familiar with Spanish, Portuguese, or Indonesian. Who knows?

We offer:

• Contract based position. Professional freedom, where we trust your experience instead of wasting each other's time and effort micromanaging;
• A diverse and tight-knit team. Our teammates are spread out across Serbia, the US, Georgia, Israel, Armenia, Latin America, and more. They’ve worked at all of big techs, ed-techs, design agencies, and cultural institutions;
• A comfortable digital workspace. We use modern digital tools—Miro, Notion, Zoom, etc.— to make working together process seamless;
• Tangible work results measured by the percentage of students who find a job after completing one of our courses.