AI Digital Content Strategist (Portugal)

About us:

ai.pt is a platform at intersection of AI + Portugal, with the mission to help Portugal become a global leader in AI

About the role:

• We are seeking an experienced and creative AI Digital Content Strategist. You have a deep understanding of content strategy development and are comfortable using AI tools to generate original and curated content in a variety of formats (text, images, video).
• You will work closely with our clients and team to develop and execute content marketing strategies for both B2B and B2C brands.

Responsibilities:

• Develop and execute content marketing strategies that align with business goals and objectives
• Use AI tools to generate original and curated content, including text, images, and video
• Oversee the content marketing lifecycle, from ideation to creation, to distribution and analysis
• Work with a digital media marketer to oversee the distribution and promotion of content across multiple channels
• Understand analytics to inform the content development process and optimize content for maximum reach and engagement
• Be a strategic thinker, able to understand different industries, verticals, sectors, and types of businesses
• Collaborate with internal teams and external clients to ensure content is effective
• Stay up-to-date with the latest trends and best practices in digital marketing and content creation
• Manage and mentor junior team members

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience in digital content strategy
• Excited to use AI tools for content generation
• Strong understanding of content marketing best practices and strategies
• Proven ability to analyze data and use insights to inform content strategy
• Excellent communication and collaboration skills
• Ability to manage and mentor junior team members
• Comfortable working in a fast-paced environment and managing multiple projects simultaneously
• Experience working with B2B and B2C brands across a variety of industries and sectors
• Professional level English skills (written, verbal)
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