Brand Manager

About the company

• Holy Corn is one of the fastest-growing FMCG companies producing mass-appeal better-for-you snacks and drinks, bringing millions of people joy and usefulness every day. Holy Corn – is a category leader in popcorn and one of the most innovative and loved brands in the snacking sector.
• We work with leading retailers in Russia and are also developing the CIS, Central Asia, and East and South-East Asian regions. Our marketing team has been recognized for its efficiency and innovation through 3 Effie Awards in the last two years and is one of the very few companies to do so without the assistance of marketing agencies.
• We are looking for a dynamic and passionate team member in our marketing team who is eager to come up with bold ideas, develop new products and new categories, support and develop several partnership initiatives at the same time, work with celebrities, influencers and well - known international companies and brands. We have collaborated with partners including PlayStation, United Nations, Baskin Robbins, CTC, Mars, Heineken, Yandex, Okko and Likee and have an ambitious pipeline of collaborations with nationally and globally recognized partners. You have the opportunity to impact people’s lives through world-class high-quality products and data-driven marketing campaigns that generate strong emotional bonds with our brand. If you have that sparkle in your eyes to create, innovate, and have an impact on the lives of millions of consumers, you are the one we are looking for.

Description of potential duties:

• Lead the growth of the brand in the existing categories and develop the products in the new ones
• New product development in current categories (popcorn, puffed snacks, beverages) and launch new categories, including deep dive into consumers insights, trends & market analysis, pack design development, collaboration with R&D, P&L management
• Get engaged in the creation of marketing campaigns, activations, pricing strategy, communication and promotion plans
• Drive the execution of brand retail activation plans by supporting sales teams with all necessary instruments & materials to win in store by developing selling stories for NPD and marketing activations to customers
• Optimization of current portfolio: price changes, MSL changes, etc. for profitability optimization
• Monitoring and deep-dive analysis of brand performance: track sales volume, brand P&L, internal and sell-out data, and consumer data, to evaluate achievement vs. targets and provide management team with quarterly brand reviews with further strategic decision making
• Manage marketing campaign launches and collaboration with partners, develop relationships with our marketing partners
• Develop POSM and other in-store support incl. efficiency analysis
• Get engaged in the PR & social media strategy
• Initiate and manage brand research projects incl. customer development interviews

What we are looking for:

• At least 3 years in marketing and 1.5 years in a similar role, preferably in FMCG or Retail
• University degree in Economics, Marketing or a related field
• Proactivity, leadership, organizational, and project management skills
• Results-oriented
• Ability to manage multifunctional tasks and learn fast
• Ability to take initiative and come up with various solutions
• The desire to conquer the market, hearts of the consumers and make Holy Corn internationally loved

What we offer:

• Great ambitious team (ex consulting, ex top FMCG)
• Friendly office in the city center
• An exciting product and brand that you will be proud to develop
• Opportunities for further growth in a fast-growing company with global ambitions
• Full-time, based in Moscow

How to apply for:

Please apply with your CV, using a codeword "Holycornia" and a short explanation about why you want to work with us.