Бренд Менеджер (Агуша)

Accountabilities:

• Deliver sustainable growth of business & brand KPI's, define brand profitability factors and opportunities to activate it;
• Contribute to strategic and annual brand plans development and their execution via leading assigned work streams;
• Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, etc.) to evaluate achievement vs. targets and to propose corrective measures and learning's for future;
• New product development, including deep dive into consumers’ insights, trends & market analysis, collaboration with R&D, pack design development, artwork approval, P&L management incl. COGS formulation;
• Support sales teams with all necessary instruments & materials to win in store by developing selling stories for NPD/PROMO to customers, in store POSM, toolkits for NPD launches, shopper activations mechanics;
• Collaborate with Insights, Commercial, R&D, Commercialization, Design center and other cross-functional teams to implement brand plans.

Requirements:

• Higher education;
• Min. 2-3 years’ experience in Marketing with proven business results as Brand Manager\Junior Brand Manager;
• Good analytical skills; high accuracy; ability to work with big amount of data (see connections in data, trends, quickly analyze complex problems);
• High passion to brand building and marketing, constant search for new consumer/market trends;
• Product development (NPD) experience: concept writing; consumer insights analysis; P&L management, understanding retail business specifics
• Communication development: ATL/Digital/Social Media/BTL;
• Excellent time and project management skills; ability to prioritize tasks and engage other people to meet deadlines;
• Strong communication skills; ability to efficiently operate and achieve results through teamwork;
• Fluency in English is a must (both writing and verbal);
• Strong motivation to learn and gain marketing and dairy category expertise;
• Active user of MS Power Point; Excel skills; Nielsen database