Lead Brand Copywriter (LatAm)

About us

Hinge Health — это ориентированная на пациента цифровая клиника для лечения хронических заболеваний опорно-двигательного аппарата. В общем привлекли $1B.

About the Role

• The Lead brand copywriter for Commercial Marketing will evolve and develop our in marketing messaging into compelling narratives and copy that are nuanced for channel performance while continuing to invest and contribute to our brand perception.
• You will help bring new campaigns from 0 to 1, identify and solve for opportunities where verbal and visual can evolve and amplify one another, and validate the value of writing being a part of the project from the beginning.
• As part of the creative team, we’re looking for someone who can toggle between writer, creative problem solver, and brand storyteller.
• The ideal candidate has extensive in-house background as a content strategist, helping to shape, craft and bring B2B campaigns and initiatives to life across multi-touch campaigns.
• They are a skilled communicator, collaborator and storyteller.
• They are experienced at representing the audience, digging into research and insights and formulating a well crafted, thought out approach that will have business impact.

Responsibilities

• Bring to life new initiative or brand positioning campaigns and offerings. You’ll look for innovative, creative ways to reach new or existing clients, concepting our messaging approach and iterating based on qualitative and quantitative feedback.
• Work with visual designers and marketers to craft high-performing, user-centered assets. From direct mail to email, to websites, social and everything in between, you’ll work with design to create best-in-class, cohesive content across all channels.
• Write commercial marketing copy that delivers results. Whether it’s a headline, subject line, blog copy, or even a button on a landing page, you’ll use data to craft copy that effectively launches campaigns and boosts ongoing performance.
• Strengthen Hinge Health’s B2B voice and tone. You’ll take Hinge Health’s brand strategy, voice and tone and elevate it across all audience and client touch points.

Requirements

• 8+ years of writing experience; preferably in a startup, in-house or agency environment.
• Solid experience with B2B messaging or audiences.
• A portfolio with examples of previous work specifically showing the depth of your writing craft.
• Demonstrated ability to drive results/outcomes, not just process.
• Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.
• Experience navigating high growth, fast-paced environments.
• Excellent communication skills to listen and influence.
• Demonstrated ability to solve complex problems.
• Bonus points:
• Experience analyzing data and leveraging insights to develop solutions.

We offer

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development budget, use the mental health to support therapy costs, and lifestyle stipends to cover your favorite wellness services, and work-from-home equipment.
• Flexible vacation and paid time off: Employees have flexibility to choose when, how, and why they take time off to rest and recharge. Exempt employees can take advantage of our flexible pto program. Nonexempt employees can utilize up to two weeks of sick time and up to 17 days of vacation per year, including mental health days.
• Other compensation: At Hinge Health, we want every employee to be invested and rewarded in the future success of the company. All full-time positions are eligible for equity.