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Appsulove

Product Marketing Manager (Remote / Cyprus)

В архиве c 7 июля 2023
Гибрид Удаленно
от 3 000 $

Responsibilities:

  • Product marketing strategy and execution for existing games, as well as launching new ones in the market;
  • Build marketing and business plans for dedicated games. Calculate, monitor and report key business metrics per game;
  • Develop product store page (App Store/Google Play) based on target audience;
  • Develop and handle SMM strategy for the games;
  • Manage in-app purchases strategy for the games, decide on pricing policy, plan promotional strategy, sales, discounts and in-game liveOps events;
  • Manage creative and promo content (LiveOps, popups, etc.) from ideation to execution. Work with Creative Team to plan and deliver creatives;
  • Cooperate with Product Management on the product side. Define localisation scope and project-specific requirements;
  • Determinate cross-promotional strategies, calculate success indicators, monitor implementation and performance, maintain promo-creatives process;
  • Provide insights & recommendations on markets, users, product, etc.;
  • Define CRM/notification strategy to drive customer growth and retention;
  • Vital marketing metrics tracking, analysis and reporting;
  • Competitive analysis;
  • Mobile marketing R&Ds;
  • Cooperate with Design, User Acquisition, Production and ASO teams in order to maximise product profits by any means.

Requirements:

  • At least 2 years of experience in mobile marketing or UA on the Apple App Store and/or Google Play;
  • Understanding of the mobile marketing, advertising, apps and games monetization;
  • Deep understanding of marketing metrics: CTR, ROI, eCPM, CPI, CPA, etc.;
  • Expertise in a large pool of channels (paid social, paid search, influence-marketing, email, partnership, etc.) will be a plus
  • Upper-Intermediate level of English or higher;
  • Analytical skills and mindset;
  • Proactivity and creativity.
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