Product Marketing Manager (Remote / Cyprus)

Responsibilities:

• Product marketing strategy and execution for existing games, as well as launching new ones in the market;
• Build marketing and business plans for dedicated games. Calculate, monitor and report key business metrics per game;
• Develop product store page (App Store/Google Play) based on target audience;
• Develop and handle SMM strategy for the games;
• Manage in-app purchases strategy for the games, decide on pricing policy, plan promotional strategy, sales, discounts and in-game liveOps events;
• Manage creative and promo content (LiveOps, popups, etc.) from ideation to execution. Work with Creative Team to plan and deliver creatives;
• Cooperate with Product Management on the product side. Define localisation scope and project-specific requirements;
• Determinate cross-promotional strategies, calculate success indicators, monitor implementation and performance, maintain promo-creatives process;
• Provide insights & recommendations on markets, users, product, etc.;
• Define CRM/notification strategy to drive customer growth and retention;
• Vital marketing metrics tracking, analysis and reporting;
• Competitive analysis;
• Mobile marketing R&Ds;
• Cooperate with Design, User Acquisition, Production and ASO teams in order to maximise product profits by any means.

Requirements:

• At least 2 years of experience in mobile marketing or UA on the Apple App Store and/or Google Play;
• Understanding of the mobile marketing, advertising, apps and games monetization;
• Deep understanding of marketing metrics: CTR, ROI, eCPM, CPI, CPA, etc.;
• Expertise in a large pool of channels (paid social, paid search, influence-marketing, email, partnership, etc.) will be a plus
• Upper-Intermediate level of English or higher;
• Analytical skills and mindset;
• Proactivity and creativity.