Lead Product Marketing Manager (Remote)

About us

• Rask AI универсальный инструмент для создателей контента и крупных компаний, которые хотят локализовать свои видео в несколько кликов с помощью искусственного интеллекта
• Rask AI был запущен 20 марта 2023 года как часть продукта материнской компании Brask. В начале апреля мы уже достигли нашей первой вехи - мы выиграли "Продукт дня" на Product Hunt, получив поддержку от Райана Гувера, основателя Product Hunt, Нира Эяля, автора бестселлера Wall Street Journal "На крючке", и многих других блестящих умов
• Сегодня у нас уже более 100 000+ пользователей, которые переводят свои видео на 120 языков и с нашей помощью привлекают новую аудиторию по всему миру

About the product

• Rask AI is a part of the parent company Brask Inc., a global AI content company with its own AI Lab that reimagines content creation and customization by leveraging generative AI technologies.
• Rask AI has a mission to break down the language barrier for millions of content entrepreneurs across the world.
• Hot new features such as Rask Shorts coming soon – pushing the boundaries of creativity at scale 
• Our team is proud to have worked with industry leaders and innovators such as Universal Music Group, Wunderman Thompson, Leo Burnett, and Publicis Groupe, as our valued customers and partners.
• Previous projects featured in The Verge, Wired, WSJ, named as 'the VFX wizards' by The Rolling Stones
• Own Brask AI research lab with more than 30 world-class ML engineers led by a PhD in AI/ML – more than 20 years of experience in the ML industry combined
• Industry advisors from Miro, Google, and AWS, as well as the former Creative Strategist at Twitch
• The product is loved by bloggers community around the world (check it out)

Responsibilities

• Lead the development, implementation, and execution of product marketing strategies to drive user acquisition and revenue growth
• Curate and manage product marketing analytics dashboards – AAARRR, RARRA (because we are RRRask)
• Validate top-performing acquisition channels/ICPs/Geo and come up with actionable insights on product marketing performance
• Oversee lifecycle marketing activities to boost customer journey experience at each stage, find exciting ways to communicate and guide users towards their Aha! moments and decrease the churn rate
• Provide insight into competitive capabilities
• Closely collaborate with our Product team, as well as connect and analyse marketing efforts of Content Production, SMM, Product Community, Partnerships, SEO + Paid ads teams
• Oversee marketing budgeting for each experimentation cycle designed to achieve quarterly OKRs

Requirements

• Proven track record in product marketing or management in the US and Europe markets
• Be able to display success in developing solutions that solve significant business problems with quantifiable outcomes
• 4-5+ years of SaaS product marketing experience
• Experience leading and building a high-impact team
• Ambitious, data-driven, and performance-oriented
• Superb written and verbal communication skills
• Nice to have
• Experience with content-first and ML-first products will be a plus
• Experience in launching a new product on international markets will be perfect
• An in-depth understanding and active interest in the topic of AI tools for content creation and monetization would be a perfect match