Communication Lead (Brazil, Mexico, Chile, Ecuador)

Description:

• Practicum, one of the biggest EdTech companies in CIS with branches in USA, Brazil, Mexico, Chile, Ecuador, Israel, Germany, and Indonesia, is seeking a PR Specialist to join our team and help us expand our presence in Latin America. As an international online educational platform, we produce quality educational content and offer intensive courses in tech to help our students jumpstart their careers
• The successful candidate will be responsible for launching and managing PR campaigns in Latin America, building brand awareness, and creating engaging content to promote Practicum's educational offerings. They will work closely with the marketing and communications team to develop and implement effective PR strategies and tactics

Responsibilities:

• Develop and execute a comprehensive content marketing strategy that supports our business objectives and drives growth
• Develop and maintain a content calendar that includes PR, SEO, referral programs, reputation management, community building, blogging, and YouTube channel management
• Create compelling content, including blog posts, social media posts, email newsletters, videos, and other assets, that engages our target audience and supports our business objectives
• Manage a team of content creators, including writers, editors, and videographers, to ensure that all content is of high quality and aligns with our brand message
• Develop and manage a network of contributors, including guest bloggers and influencers, to amplify our reach and expand our audience
• Analyze and report on the effectiveness of content marketing campaigns, using data and insights to drive continuous improvement
• Stay up-to-date with industry trends and best practices, and apply this knowledge to improve our content marketing strategy

Requirements:

• 5+ years of experience in content marketing, preferably in the education or tech industry
• Proven track record of developing and executing successful content marketing strategies that drive growth
• Experience managing a team of content creators, including writers, editors, and videographers
• Strong writing and editing skills, with the ability to create compelling content that engages our target audience
• Experience with SEO, referral programs, reputation management, community building, blogging, and YouTube channel management
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget
• Strong analytical skills, with the ability to analyze and report on the effectiveness of content marketing campaigns using data and insights