Marketing Coordinator (South Africa)

About us

• Yassir is the leading super App for on demand, ride-hailing, last-mile delivery, payment services and more, set to change the way daily services are provided. It currently operates in 45 cities across multiple countries. It has raised $150 million in Series B funding, five times what it raised in its previous priced round last November with world class investors such as BOND and Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others
• We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
• Assist in developing and implementing the company's brand and marketing strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for process, content and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analysis, campaign results, and consumer trends
• Execute marketing strategies through end to end tactical plan
• Manage marketing yearly calendar

Responsibilities

• Planning, Implement, manage and report on tactical campaigns which are results driven and talkable, and ensure it aligns to our brand values, tone and style
• Research and develop new marketing campaign strategies
• Identify appropriate integrated marketing communication touch points to take Yassir to the market
• Enforce brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different campaigns
• Responsible for identifying and planning of Yassir events calendar with key stakeholders and broader Yassir's strategic partners
• Work and align marketing campaigns/plan with Sales and Operations department
• Reporting and measurement of campaign success
• Manage and execute CSI initiatives for Yassir
• Using data/Insights to inform marketing tactics
• Stakeholder engagement

Requirements

• 5 years proven experience as a marketing coordinator/specialist
• Bachelor's degree (or equivalent) in marketing, advertising, or communications
• Experience in data analysis and research

Conditions

• As a company, we are passionate about diversity and inclusion, 40% of our team are women leaders in the tech sector. Research shows that women do not apply for jobs if they do not meet all of the requirements
• We would like to hear from you if you feel you would be a good fit for us!Do you want to become part of our first-class team? Then you absolutely have to send us your application
• PS: And if you want to stand out in your application, just let us know in your cover letter why we should have in our team