Product Manager (OTC)

Responsibilities:

• Ownership and responsibility for 2 OTC brands (1 promo & 1 non-promo).
• Create marketing strategy and manage its implementation through all related activities to deliver business results such as market share growth and ongoing NS and OP targets.
• Lead brand forecasting process in line with corporate schedule, work with Demand Planners to ensure proper long term forecast with appropriate forecast accuracy.
• Drive consumer understanding and insights to strengthen brand communication.
• Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
• ATL & BTL materials development from the scratch.
• Develop and implement plan to build relationship with key customers (doctors and pharmacists).
• Cross-communication and collaboration with different departments, incl. trade-marketing, sales force, KAM, etc.

Requirements:

• University degree (Marketing, Economics, Management, Pharma).
• 2+ Marketing experience as Junior Product Mng/Product Manager within leading FMCG/OTC Pharma companies.
• Result-driven strategic and analytical thinker.
• Excellent collaborative and influencing skills.
• Good time management and capability to handle various projects at the same time.
• Experienced Excel and Power Point user.
• English – upper-intermediate level (written and oral).