Senior Content Specialist, Hospitality (Canada)

Responsibilities

• Delivering highly polished, creative and impactful copy that supports the go-to-market strategy and launch of new products and product updates
• Managing and executing the hospitality content calendar (blogs, social media, webinars, customer stories, etc.) to support marketing and PR needs
• Developing an in-depth knowledge of our key products, customers and businesses, and building strong relationships with internal and external stakeholders
• Writing and managing content on our website, ensuring it follows style guidelines and making recommendations for improvements
• Optimizing content performance with guidance from acquisitions and marketing leads
• Staying up to date on hospitality industry news and trends

Requirements

• 3-5 years of experience in SAAS marketing, copywriting or journalism
• Bachelor’s degree or equivalent experience
• In-depth knowledge of content marketing 
• Excellent people skills and the ability to collaborate with cross-functional teams, from sales to product to support
• A passion for hospitality or a willingness to learn more 
• Ability to take complex concepts and explain them simply and briefly
• Strong empathy for users and a passion for creating technical content that connects
• A working knowledge of ROI-tracking, and a desire to learn more
• Outstanding writing skills and crazy attention to detail 
• Ability to poke holes in copy—including your own—and iterate quickly
• Ability to create campaign concepts from detailed marketing briefs
• Knowledge of social media platforms
• Familiarity with content management systems like Wordpress
• Even better if you have, but not necessary:
• Experience and contacts in the hospitality industry
• Experience managing an editorial calendar
• Technical writing and/or journalism experience
• Intermediate to advanced SEO and web analytics knowledge