FlixBus
Team Lead Analytics Marketing Intelligence (Portugal, Italy, Bulgaria, Poland, Remote)
В архиве c 3 июня 2023
Гибрид
Удаленно
от 7 300 €
About us:
- FlixBus — это уникальное сочетание технологического стартапа, платформы электронной коммерции и транспортной компании
Responsibilities:
- Leading a team of 6 Marketing Data and Business Analysts within the Marketing Intelligence team
- Actively taking care of their personal and professional development
- Enabling your team members to deliver their best possible results on the analytics side with clear business outcomes and actions to be taken
- Setting high standards for analytical excellence
- Guiding your team, empowering and removing all the impediments they may face
- Understanding the business needs and making sure your team transforms complexity into simplicity
- Together with your team, you will:
- Analyze marketing-dynamics, changes in tracking environment, challenges in competition and market trends for existing markets and upcoming market launches
- know the levers of various marketing channels (online, offline) and how performance can be measured for different marketing campaigns
- Terms like Attribution, Media Mix Modelling, Customer Acquistion Cost, Customer Lifetime Value, Cohorts, A/B Testing, Incrementality Testing, ROAS, Push/Pull sound familiar to you
- constantly evaluate new methods of tracking & measuring marketing channels (e.g. TV, YouTube, Out-Of-Home, paid social, SEA etc.) within our agile and product-based product-teams
- explore strategies to improve the marketing efficiency by implementing data driven marketing mix- and budget allocation across our global country portfolio together with your international team of Analysts, Data Engineers, Data Scientists and Product Owners
- solve problems by connecting your holistic business knowledge, marketing understanding and deep dive analytical abilities
- own and contribute to projects within the Marketing Intelligence Team in cooperation with other departments such as BI, CRM, IT, pricing, business development as well as with marketing channels
- take ownership in communicating project- and analysis results to business relevant stakeholders, leaders and management in an understandable, easy, yet comprehensive way
- constantly monitor business relevant KPIs and derive actions and recommendations for the business
- extract growth relevant information from our BI/tracking systems and convert complexity into simplicity
- give recommendations on marketing budget, growth- and efficiency potentials, customer insights and competitive advantages by collecting, combining and leveraging large datasets from various data sources
- further develop analysis models and automation methods together with the data science & data engineering team within Marketing Intelligence
Requirements:
- Degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
- You are a truffle hunter personality - someone who does not give up quickly, finds smart and pragmatic ways through complex datasets and recognizes & connects patterns in business KPIs and marketing channel
- Know-how in creating SQL queries, performing data clean-ups and small transformations within a database-engine (e.g. Snowflake, Redshift)
- Performing analysis in Python is a plus (but can be further learned on the job)
- 7+ years of relevant working experience in Performance Marketing or as Marketing Analyst, Business Analyst, CRM Marketing Manager, or equivalent from which 2+ years of proven experience in managing and developing a team, with a caring and feedback-oriented leadership style
- Understanding of Marketing steering in various online and offline channels
- Working experience with reporting tools such as Qlik, Tableau, PowerBI (preferred), Looker, Google Data Studio or similar
- Strong analytical mindset and deep-dive personality
- Know-how in Google Analytics or similar analytical systems is nice to have
- Fluent in English; every other European language is a plus
Our Perks:
- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule, and balance work between the office and home as it’s best for you. We give you trust-based hours and a flexible smart working policy
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships

Настя из careerspace
Поможем устроиться на эту работу или лучше!
Вакансия в архиве
Посмотрите похожие вакансии