About us

• Borzo — один из крупнейших и наиболее технологически продвинутых игроков на мировом рынке доставки. Сервис работают в регионах Азии, Латинской Америки и Европы.

Responsibilities

• Develop and help implement the App Store Optimization (ASO) strategy of all our applications collaborating with product teams and User Acquisition
• Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store
• Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility
• Lead the creative production of new assets and localizations, working with our marketing creative team
• Monitor global app rankings and appearances in suggested app sections
• Spot trends and regularly test new strategies in the ASO space
• Monitoring and studying the competitors’ applications and trends
• Adaptation of metadata and creatives, taking into account the regional characteristics of markets in different countries
• Reporting on the effectiveness of the different ASO strategies

Requirements

• Up to date with all the latest changes & opportunities of AppStore & Google Play stores
• Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion
• Expertise in setting ASO strategies
• Expertise in chart boosting
• Proficient ASO expertise that can demonstrate a real impact on organic downloads
• A deep understanding of the keyword optimization process, key metrics, App Store Connect, and Google Play Console
• Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
• Ability to explain your thought process and answering both simple and complex questions related to the work as well as ASO performance
• Strong communication skills in English
• Experience of data-driven decision making in a very fast-paced environment
• Strong Excel and analytical skills
• Passion for results, a consistent track record of exceeding targets
• Familiarity with ASO tools.
• Organized, detail-oriented and work well independently
• A humble and honest approach
• Team player with great motivation and willingness to learn

We offer

• Competitive salary
• The ability to work remotely from any place of the world
• Flexible schedule: we work at a convenient time
• The atmosphere of work in a startup, a horizontal structure without rigid subordination and bureaucracy
• Annual indexation of wages
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