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Borzo

ASO Manager (Remote)

В архиве c 15 апреля 2023
Удаленно
от 2 400 $

About us

  • Borzo — один из крупнейших и наиболее технологически продвинутых игроков на мировом рынке доставки. Сервис работают в регионах Азии, Латинской Америки и Европы.

Responsibilities

  • Develop and help implement the App Store Optimization (ASO) strategy of all our applications collaborating with product teams and User Acquisition
  • Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store
  • Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility
  • Lead the creative production of new assets and localizations, working with our marketing creative team
  • Monitor global app rankings and appearances in suggested app sections
  • Spot trends and regularly test new strategies in the ASO space
  • Monitoring and studying the competitors’ applications and trends
  • Adaptation of metadata and creatives, taking into account the regional characteristics of markets in different countries
  • Reporting on the effectiveness of the different ASO strategies

Requirements

  • Up to date with all the latest changes & opportunities of AppStore & Google Play stores
  • Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion
  • Expertise in setting ASO strategies
  • Expertise in chart boosting
  • Proficient ASO expertise that can demonstrate a real impact on organic downloads
  • A deep understanding of the keyword optimization process, key metrics, App Store Connect, and Google Play Console
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
  • Ability to explain your thought process and answering both simple and complex questions related to the work as well as ASO performance
  • Strong communication skills in English
  • Experience of data-driven decision making in a very fast-paced environment
  • Strong Excel and analytical skills
  • Passion for results, a consistent track record of exceeding targets
  • Familiarity with ASO tools.
  • Organized, detail-oriented and work well independently
  • A humble and honest approach
  • Team player with great motivation and willingness to learn

We offer

  • Competitive salary
  • The ability to work remotely from any place of the world
  • Flexible schedule: we work at a convenient time
  • The atmosphere of work in a startup, a horizontal structure without rigid subordination and bureaucracy
  • Annual indexation of wages
  • To directly respond to a job through Linkedin, you need a VPN
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