Marketing Manager, Affiliate & Programmatic (London)

Description:

• In this role you will build and manage the execution of highly impactful acquisition campaigns as well as develop and maintain relationships with affiliate partners and influencers.
• As a passionate performance marketer, you will have a build with future view, creative and growth mindset, and the ability to work effectively with partners and international stakeholders. 

Responsibilities:

• Support user acquisition through Mobile Programmatic Advertising (DSPs, Advert Networks, etc) and Affiliate Marketing.
• Collaboratively build and execute a channel strategy to meet both short-term and long-term acquisition goals.
• Build and manage relationships with Mobile Programmatic Partners, Affiliates and our Affiliate Marketing Platform.
• Find and engage with the best Affiliates and Programmatic Partners.
• Build a testing pipeline of Programmatic Partners (DSPs, Advert Networks, Publishers, etc.). 
• Manage an increasing budget, optimize and scale campaigns against tight granular KPIs. 
• Work with the Creative Team to develop innovative and high-performing assets across all devices and formats.
• Track, report and present campaign performance with internal stakeholders on a regular basis.
• Implement test and learn strategies, discover ongoing improvements and invest in areas that drive scalable results.
• Keep up to date with the latest changes/developments in the Mobile Programmatic Advertising and Affiliate Marketing landscape, identifying and testing new digital platforms/channels as appropriate.

Requirements:

• 5+ years of Digital Performance Marketing experience in a top agency or a consumer-facing, fast-paced company.
• Very technical affiliates marketing experience having scaled and optimised affiliates programs, working on various affiliate marketing platforms.
• Working experience with Mobile Programmatic Partners such as Mobile DSPs, Advert Networks, Publishers, Incent Traffic Partners, etc is preferred but not essential.
• Strong analytical skills; ability to use research, hard data and metrics to make data-driven decisions.
• A comfortableness with Excel (functions, pivots) and reporting tools like Looker/Tableau. SQL experience is a plus.
• A creative and methodical problem-solving skillset with a focus on efficient execution while balancing big-picture thinking.
• Excellent multi-tasking ability and are able to thrive in an entrepreneurial environment characterised by constant growth. 
• The ability to interpret results and communicate insights to stakeholders and senior leadership.