Assistant Brand Manager Distributor Markets, Lipton Teas & Infusions (Egypt)

Responsibilities:

• Lead the development of the Brand Marketing Plan for the region.
• Lead a multi-functional team to implement plans in the markets and monitors the performance of the support plans.
• Lead in innovation, activation, advertising, and promotion for deployment of Brand Marketing Plan and budget.
• Collaborate with agency partners to craft successful communication with best-in-class digital & content strategies.
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
• Support the business development team and distributors to provide brand materials, consumer insights & input into customer stories and customer development plans.
• Budget managements of total marketing investment with clear tracking & ownership of budget.
• Involve in launch management, building launch plans and customer sell-in.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
• Creating & driving marketing campaign programs across Out of Home, retail and ecommerce with both above the line & below the line strategies.
• Communication, information, training.
• Methods, tools, systems & data:
• Kantar and Euromonitor Knowledges.
• Perfect in Excel and Power Point.
• Power BI knowledges are welcome.
• Key Interfaces:
• Internal: DM MU Marketing Lead and other marketeers in the team, Global and other MU Marketing, Business Development Managers, Supply Chain, Finance, PMO Rebranding, PMO Blossom & all key stakeholders across the functional teams.
• External: Distributor Marketing managers, external suppliers & agencies.

Requirements:

• University degree, with an emphasis in business.
• 2+ years’ experience with exposure in brand building, category management or trade marketing will be advantageous.
• Excellent competencies in marketing, digital, project development and implementation.
• Proven experience in developing and implementing effective and integrated brand plans.
• Proven experience in full P&L ownership and accountability.
• Product launch management experience and portfolio management through stock optimisation are desired.
• Ability to lead and motivate a cross-functional team.
• Excellent interpersonal skills, strong analytical abilities, organizational skills and creativity. A supportive team player with a positive can-do attitude.
• Proficient Level of English. French/Arabic languages knowledge will be advantageous.
• Travel is expected approx. 5% of the time.
• This role for you, if:
• You are an excellent communicator and able to work in a multi-cultural environment.
• You are a natural multitasker and enjoy working in a fast-paced environment
• Leadership – ability to enable, envision, energize direct and indirect team – and drive for results.
• Confidence and fearlessness to take decisions, exercise autonomy.
• Curiosity: A consumer centric mindset.
• You love to win and have fun doing it.
• Ability to perform under pressure.
• Transparency and openness.
• Passionate about Tea.