Brand Communications Manager (Foodservice and Industrial Segment)

от 230 000 ₽

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  • Adapt and implement global (GHC) campaigns, secure BU wide implementation of BOE (bought, owned, earned) media strategy
  • Develop communications plans and materials, including brochures, videos, social media, web content, tradeshow, advertising and PR
  • Develop and create Lead Nurturing Campaigns that engage with our customers from awareness to purchase
  • Responsible for all branded materials, as well the segment specific customer journey
  • Agency management (internal and external) including creative direction, budgets, and timelines
  • Develop search engine marketing (SEM) strategies, with responsibility for tracking and reporting on KPIs
  • In addition; but not limited to:
  • Leads communication process, working closely with Segment, Product, Services and Solutions, Customer Marketing and Global stakeholders
  • Evaluates, recommends and effectively executes a variety of communication tools and media, to include a mix of digital and traditional channels
  • Collaborates with key stakeholders to ensure efficient and timely dissemination of information
  • Partners with internal contacts in markets with Essity operations to ensure effective delivery of communications initiatives
  • Develops communication strategies and plans, with responsibility for budgets and timelines.
  • Executes media plans
  • Contributes to best practice sharing within the communications function
  • Manages external agencies and providers as needed
  • Supports special projects in collaboration with the Segment and product teams


  • University Degree in Marketing, Communication, Digital, or higher is required
  • 5+ years working experience in Marketing, Communication, Digital preferably in matrixed and/or global corporation
  • Expertise in external communications and digital media
  • Agency experience is required
  • Expertise in Digital Media BOE
  • Expertise in internal communications, communications consulting and project management
  • Excellent writing, editing, communications, networking and relationship building
  • Excellent digital communication skills
  • Excellent English language skills
  • Ability to travel up to 30% internationally and domestically
  • To directly respond to a job through Linkedin, you need a VPN


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