Brand Communications Manager (Foodservice and Industrial Segment)

Responsibilities:

• Adapt and implement global (GHC) campaigns, secure BU wide implementation of BOE (bought, owned, earned) media strategy
• Develop communications plans and materials, including brochures, videos, social media, web content, tradeshow, advertising and PR
• Develop and create Lead Nurturing Campaigns that engage with our customers from awareness to purchase
• Responsible for all branded materials, as well the segment specific customer journey
• Agency management (internal and external) including creative direction, budgets, and timelines
• Develop search engine marketing (SEM) strategies, with responsibility for tracking and reporting on KPIs
• In addition; but not limited to:
• Leads communication process, working closely with Segment, Product, Services and Solutions, Customer Marketing and Global stakeholders
• Evaluates, recommends and effectively executes a variety of communication tools and media, to include a mix of digital and traditional channels
• Collaborates with key stakeholders to ensure efficient and timely dissemination of information
• Partners with internal contacts in markets with Essity operations to ensure effective delivery of communications initiatives
• Develops communication strategies and plans, with responsibility for budgets and timelines.
• Executes media plans
• Contributes to best practice sharing within the communications function
• Manages external agencies and providers as needed
• Supports special projects in collaboration with the Segment and product teams

Qualifications:

• University Degree in Marketing, Communication, Digital, or higher is required
• 5+ years working experience in Marketing, Communication, Digital preferably in matrixed and/or global corporation
• Expertise in external communications and digital media
• Agency experience is required
• Expertise in Digital Media BOE
• Expertise in internal communications, communications consulting and project management
• Excellent writing, editing, communications, networking and relationship building
• Excellent digital communication skills
• Excellent English language skills
• Ability to travel up to 30% internationally and domestically
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