Marketing Campaign Manager (in Turkey)

About the job

• Job Purpose:
• Plan and implement marketing strategies and develop the Sanofi leadership and partnership in relevant specialities to meet immediate sales, profitability objectives and long-term development objectives.
• In addition there is a specific duty to self-assess risk for the domain of responsibility, and highlight risks to the n+1 direct manager in a timely manner.

Responsibilities

• Lead all IGP process and share the country plan with the Global marketing teams and prepare marketing plans analysing the relevant markets and defining long and short -term qualitative and quantitative objectives. This should involve:
• Establishment and approval of a strategic marketing plan which is timely and acceptable to management.
• Produce marketing updates as required; Prepare product sales forecasts which are timely and accurate; Develop pre marketing plans for new products in line with the Global Marketing; Practice Marketing plans should include market analysis, critical success factors, marketing actions, market research, clinical trials and implementation plans and should be in line with MET principles.
• Build, implement promotional plan and strategy on time and communicate to related functions.
• Manage communications with sales force and other peers and all strategic partners to ensure business and marketing objectives are met.
• Maintain close relations with the sales force to ensure interchange of information.
• Monitor and report progress of marketing plans according to agreed requirements in order to modify marketing mix to achieve sales objectives.
• To communicate the brand marketing strategies to the sales team and other cross functional teams through both brand strategy and periodical meetings; to ensure cooperation regarding the strategies and to monitor the results.
• Maintain and develop credibility and reputation amongst KOLs, HCPs and other stakeholders.
• Prepare and follow up & report allocated promotional budgets within agreed limits.
• To monitor the innovations, market developments, competitor activities and opportunities in the market; to keep the brand vision dynamic in accordance with the market conditions; to develop projects to take benefit from opportunities in the market.
• To be informed about every kind of practice such as logistics, pricing, registration, clinical researches and about legislation concerning the product(s) he/she is in charge of; to take and propose and ensure implementation of corrective actions where required.
• To decide on the promotional materials supporting the marketing strategies in coordination with the Medical Manager; to ensure preparation of such materials for use and monitor their efficient use.
• To plan, implement or ensure implementation of training and promotions for the product(s) under his/her management (internal and external customers).
• To contribute to the establishment of BU goals and strategies and synergy.
• Deliver financial objectives (sales, profitability,) in line or above Strategic exercise.
• Identify and manage specific part of the A&P to guarantee the execution of the Plans.
• CE Marketing Support to maintain and develop credibility and reputation amongst KOLs, HCPs and other stakeholders.
• CLH & DAM & Content factory – co-work with CE & excellence in reporting& content utilization -CLM maintenance & analysis  & usage reporting + quarterly change suggestions (according SF comments + analytics).
• CLM content & product barrier excellence – co-work with Pyksys + Customer engagement.
• Monitor the evolution of customer interactions and their impact on the business.

Requirements

• Bachelor's degree (Marketing or MBA degree is a plus).
• Minimum 3 years of experience in brand management within multinational environment.
• Fluent in English both written and spoken.
• Excellent command of computer applications (MS office).
• Ability to develop important relationships with key stakeholders.
• Able to operate in a cross-cultural and complex matrix environment.
• Outstanding process and project management skills.
• Eager to learn and develop, with openness to exposure to challenging initiatives.
• Excellent communication, teamwork and presentation skills.
• Strong analytical, planning, problem solving and organization skills.