Founding Marketer (Product & Lead Gen Marketing)

Description:

• At Luminai we're working hard on helping people spend less time on repetitive monotonous tasks that a computer could do, and instead let them focus on things that matter.
• Luminai is revolutionizing the way in which operational teams get work done, by developing and deploying more efficient ways to complete activities.
• You'll be working on cutting edge software with a team of people who are very supportive and collaborative, and care a lot about details.

Responsibilities:

• As the founding marketer at Luminai, you will focus on demand generation, content, and community to support our go-to-market strategy
• Within our GTM strategy, your charter is to crisp up our story and start using new and existing channels to drive leads organically
• Work cross-functionally with design, product, and sales to build awareness around our product and show up in the right places for the right audience
• Manage go-to-market launches, produce product trainings and tools for external sharing, deliver high-quality content to support our target use cases, and share best practice articles to help our customers get the most value out of our software
• Marketing will also encompass enablement assets in the form of collateral, sales decks, case studies, and competitive landscape assessments
• Own and produce externally facing content to hone our messaging and build the foundation of our content strategy
• Build, measure, and summarize findings from content and customer experiments
• You’ll have the opportunity to scale the function over time as we grow our customer count and revenue

Requirements:

• Experienced Marketing professional with start-up experience, ideally with SaaS and B2B customer segments
• Skilled self-starter with a knack for prioritization and customer obsession
• Ability to manage simultaneous project deadlines
• Team collaboration and communication skills, with proven ability to work effectively across departments
• Strong understanding of and interest in demand generation, brand, and digital marketing campaigns
• A skilled writer with passion for the craft of storytelling
• Creative problem-solver with the ability to influence and work collaboratively with sales, product, and operations teams.

Benefits:

• Comprehensive health care benefits
• Flexible paid time off
• Financial planning support (401K, HSA, DSA)
• 5 months primary caregiver parental leave (plus part-time re-entry and non-concurrent leave opportunities)
• Learning and Development stipend
• Stipends for mental and physical fitness
• Coverage of workstation set-up, laptop included