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Toptal

Social Media Strategist (in Canada / Remote)

В архиве c 15 февраля 2023
Удаленно
от 3 500 $

About Toptal

  • Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand.
  • With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.
  • We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun.
  • We see no borders, move at a fast pace, and are never afraid to break the mold.Position DescriptionToptal is looking for a Social Media Strategist to join our Communications team. 

Responsibilities

  • Develop engaging social media strategies for Toptal’s content to drive optimal organic reach.
  • Create measurement frameworks in order to optimize all organic content to drive the highest possible engagement with the target audience.
  • Proactively engages with the Publications Team in order to build content distribution strategies for their respective content pieces that will ensure highest possible organic engagement.
  • Works with our Communications team to uncover and advise on influencer partnerships and opportunities.
  • Monitors social media channels to understand content performance and opportunities for optimization.
  • Partner with the Communications and Marketing teams in order to establish and achieve business goals in planning, deploying and measuring all social media content.
  • Partner with the wider Social Media team to manage the content calendar, ensuring that all content is up-to-date, accurate, and approved by internal partners.
  • Monitor and take ownership of content published in order to ensure correctness and accuracy of all content posted and shared on Toptal’s channels.
  • Proactively advise on social media trends, emerging platforms, and best practices that can support Toptal’s objective of being the greatest talent company in the world.

Requirements

  • Bachelor’s degree or completed 4-year University certification required.
  • Minimum of 4 years experience working in social media on behalf of a brand either as a Social Media Community Manager, Digital Content Manager or Social Media Strategist, preferably in the technology or talent industry, targeting B2B audiences.
  • Strong understanding of Social Media best practices across different platforms and passion for crafting content across all social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.
  • Experience planning and managing social media metrics frameworks across multiple social media platforms.
  • Comfortable making decisions on behalf of an organization and understanding of the role social media plays in the perception of a company.
  • Familiarity and experience with social media content management platforms such as Sprinklr, Later, and Asana.
  • Experience writing creative briefs for Art Directors, Copywriters, Designers, and Videographers which will produce assets optimized for social media.
  • Strong understanding of both paid and organic social media strategy.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
  • You must be comfortable with ambiguity and a motivated self-starter in order to succeed within Toptal.
  • To directly respond to a job through Linkedin, you need a VPN
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