Digital Marketing Specialist

Based:

• Moscow

Position/Title:

• System Business Group, Digital Marketing Specialist

Product lines:

• PC (laptops, desktops, All-in-One) – 85% workload, Smartphones – 15% workload

Territory:

• Russia, CIS, Baltics

Requirements:

• Actual certificates of Google.Ads and Yandex.Direct (passed after Sep., 2019)
• Actual certificates of Google Analytics and Yandex.Metrica (passed after Sep., 2019)
• Relevant experience (over 1 years) in company or digital agency
• Strategic thinking in planning and hands-on experience in execution
• Able to manage multiple priorities and deadlines
• Good written and verbal communication skills in English and Russian
• Knowledge of IT industry as a benefit

Key Responsibilities of the person:

• Develop and manage plans and digital media buy strategy
• Plan and execution of digital media buy
• Setup of all ASUS digital campaigns in Google Display Networks and Yandex Advertisement Networks, MyTarget, Facebook/Instagram, VK
• SEM, keywords selection, minus-words, banners, A/B tests
• Management and optimization of campaigns to increase conversions
• Analysis of campaign results and traffic behavior for further optimization via analytical tools as Google Analytics and Yandex.Metrica
• Search of new traffic sources
• Post campaign reports