Regional Marketing Manager (in France)

Description

• We are Semrush, a global IT company developing our own product—a platform for digital marketers.
• And this is our Regional Marketing Manger (France) role for idea generators, planning geniuses, and natural-born analysts.
• We are looking for an experienced marketing expert with deep knowledge of the French market to join Semrush as its Marketing Lead for France. This role reports directly to the Head of International Brand.You will be responsible for growing the Semrush brand and revenue in France (with Canada as a second priority).
• Here are some of the main responsibilities we consider elementary:

Responsibilities

• Develop our marketing strategy for France.
• Allocate budget and resources to the most efficient channels for the market.
• Activate regional marketing campaigns.
• Monitor the market’s performance for core KPIs (i.e., traffic, registrations, payments, etc.).
• Collaborate with internal stakeholders and teams on building and optimizing brand and channel campaigns.
• Grow the Semrush brand in French-speaking markets.
• Represent Semrush in France (i.e., speaking at local events, being an authoritative voice, etc.).
• Grow and engage the Semrush community in France (i.e., on social media, through influencers, etc.).
• Establish monthly reporting on activities and outcomes (i.e., project/campaign plan updates; activities & KPI performance reports, etc.).

Requirements

• A minimum of five years of experience in a similar role.
• Native or fluent in French or at least one of the EMEA languages.
• Extensive experience in launching campaigns across France market.
• Demonstrable expertise in most main online marketing channels (Paid, Organic, Social Media, etc.).
• Deep understanding of the EMEA landscape (marketing, commerce).
• Excellent communicator (i.e., great at networking, able to present plans and proposals to internal stakeholders to get buy in).
• Great project management skills—demonstrable ability to create, plan, and execute projects from start to finish and deliver measurable results.
• Strategic thinking.
• Goal-oriented.
• Proficient in English.
• Experience managing external vendors and marketing agencies.

We offer

• Work format remote: This offer stands for the remote work format. Digital nomadism, #wfh – call it what you like ;)
• Flexible working day start.
• Health insurance coverage.
• Annual leave as per the employment legislation of the country of stay (employment).
• Training, courses, conferences.
• English courses.
• Gifts for employees.
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