Marketing Senior Executive (in Dubai)

Description

• We are looking for a highly professional, motivated and dedicated candidate to join the marketing team.
• This individual is responsible for monitoring & steering of marketing activities of the General Distributors across MBGD, steering GDMEC helpdesk for CI approvals and GD communications , research and Customer Insights as well as the development of professional Lead Management strategy with detailed process inc. HQ, MBCME, GD´s and Agencies.

Responsibilities

• Support, consult and steer the General Distributors regarding all strategic marketing tasks, incl. topic and budget planning
• Close collaboration with Sales and Product/Pricing/Planning teams to understand long,- mid and immediate business objectives and derive strategic briefs for Marketing Communication team
• Close monitoring, steering and control of GDs’ marketing and communications operations, budget planning and consumption incl. review of local investment
• Monitoring Variable Margin PC Marketing and DRS criteria fulfillment
• Lead management strategy and processes including liaising with the Customer Journey Team
• Steer Customer Services Always-On and Social paid media
• Overseeing Team X GD Helpdesk support
• Steer the GD Induction Programme
• Conduct the GD Audit for Social Media
• Develop and enhance reporting & dashboard
• Co-ordinate relevant studies and communicate to stakeholders
• Identify missing insights and suggest measures to fill the gaps
• Build the strategic framework for all marketing and communications operations based on research insights and data
• Lead the GD Marketing Portal ongoing maintenance / enhancements with Team X / Code (e.g. Data@Cloud process, automating asset upload, integrating Vans, liaising with Regional Centres, additional modules integration)
• Organize training on the different GDMP modules and their new functions
• Enforce usage and adoption of the GDMP among GDs and propose system enhancements for the future
• Rollout/oversight of any other systems required by the Marketing Team
• Lead in all data governance for the Marketing Team including agency DPAs
• Liaise directly with the Customer Journey team
• Updating the information owner (Sales & Marketing Director) on Marketing Data related topics and act as the main connection between the marketing and the Data governance team

Qualifications

• Minimum Bachelor’s degree in Marketing Communications, Marketing Intelligence or similar
• Minimum 1-2 years of experience in Marketing
• Experience in international retail marketing with excellent project management skills and ability to prioritize and multitask
• Strategic mindset and ability to contextualize economic, technological, and socio-cultural with regards to our MBGD setup
• Ability to work with cross-functional teams
• Strong written and verbal communication skills
• Automotive marketing experience is a Plus
• Solid understanding of target group segmentation & product/brand positioning
• Excellent English skills (in writing and verbally) is a must; Arabic, French, Spanish and/or German a plus
• Excellent Organizational and communication skills
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