Digital Marketing Manager

Description:

• Group-IB is a new generation of engineers. We embody bold and innovative ideas about how to detect cyberattacks early based on threat hunting designed to track adversaries and analyze their tactics, tools, and infrastructure.
• Thanks to the combination of cutting-edge technologies, extensive experience, and in-depth expertise, Group-IB experts successfully fight international cybercrime by offering products and services that protect people, businesses, and governments worldwide.
• Each of us can help make the world a safer place.

Responsibilities:

• Manage media campaigns across all performance channels (search, display, social, retargeting networks) and geographies.
• Conduct extensive keyword research, funnel and CJM analysis.
• Generate data-driven hypotheses, execute A/B tests for improving performance.
• Analyse KPIs on an ongoing basis to ensure campaigns are maximizing performance.
• Provide regular and ad-hoc reporting and analysis on campaigns – presenting reports & media performance to business when required.
• Support management of agency relationship and collaboration with product teams.
• Actively identify areas for business growth & media opportunities to help drive revenue.

Requirements:

• Minimum 5 years of experience in digital marketing and web analytics.
• Paid search, display, social media, video, and mobile advertising, social listening and analytics tools experience.
• Ability to measure campaign performance and optimize based on the results.
• A/B testing and data analytics experience.
• Solid experience in working with the following tools and software: Google Analytics, Google AdWords, Google Search Console, Facebook Business, Twitter Business, excel, and keyword tools.
• Advanced / Fluent English.