Senior Brand Manager

Responsibility

• Senior Brand Manager (Respiratory) is responsible for the formulation and excellent execution of a comprehensive marketing strategy, brand plans and all initiatives with objective to deliver agreed annual targets.
• Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
• Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
• Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
• Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
• Proactive project leadership and project management.

Operational Excellence

• Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.).
• Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
• Drive consumer understanding and insights to strengthen brand(s) communication.
• Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
• Liaison with external agencies, different company departments, global teams.
• Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
• Ensure full compliancy with the country and company legislation and regulation requirement.
• ATL & BTL materials adaptation and development.
• Manage the process of package development / changing.
• Manage the process of new product launching.

Requirements:

• Minimum 3 years of relevant marketing experience (Senior Brand manager position or similar level in pharma or FMCG).
• Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus
• Cross functional expertise and capability to thrive in a highly complex and matrix environment
• Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase
• Proven expertise managing and motivating outside agencies and vendors
• Good business/marketing acumen and analytical skills
• Financial acumen at brand manager level
• Excellent presentation skills
• Advanced English

What we can offer:

• Competitive salary
• Medical insurance, life insurance
• Meal allowance
• Mobile compensation
• Internal and external educational courses and trainings
• Professional and career development opportunities (locally as well as worldwide)
• Corporate car/ car allowance