Chief Marketing Officer

About Us:

• Voicely – Audio Social Platform. We’re looking for a highly qualified Marketing Director who will take our product to the next level on an international scale.

Requirements:

• 5 years of digital marketing experience
• Strong understanding of digital marketing, hands-on experience in mobile marketing
• Proven record of successfully launching and adapting a mobile application on an international scale
• Strong expertise in analytics (AppMetrica, AppsFlyer, Apple Search Ads, MyTracker)
• Excellent understanding of marketing acronyms & abbreviations (CTR, CR, CPC, PPC, ARPU, LTV, ROMI Return on Marketing Investment, CRR, Acquisition rate, Churn rate)
• Creativity, flexibility
• Content creation and management skills
• Ability to prioritize and meet dead-lines, results-oriented
• Strong understanding of both the creative and analytical side of traditional marketing channels
• Deep understanding of changing market dynamics
• Above average competency in the use of technology
• English C1 level

Responsibilities:

• Lead and finalize the marketing team
• Plan, get approved, implement and manage marketing strategy and brand positioning
• Test and deliver proactive (and creative) ideas and analysis of strategic goals and new marketing opportunities
• Formulating and testing of product hypotheses
• Regular audit of user’s attraction channels, analysis of marketing campaigns
• Monitoring competitors' online activities, finding points of difference
• Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
• Use research to identify likely customers for a product. Making a target audience portrait (who is the consumer, interests, characteristics, patterns of behavior)
• Budget management - plan marketing costs for the week / month / year; understanding what investments bring results
• Track and control metrics from the marketing level to the business level (LTV, ROI, engagement, traffic volume, funnel, etc.)

We offer:

• Ability to work remotely (but in the office possible too)
• Young, professional team
• Work directly with the founders