Brand Manager

Description

• At Essity our ambition is to increase health and hygiene standards across the world. To do this we depend on motivated, competent and high-performing employees. We manufacture and sell hygiene products and we are leaders within our markets with household named brands such as Libero, Libresse, Zewa and Tena.
• We are currently recruiting a Brand Manager to join our Consumer Goods business unit.

Main tasks

• Participate in development of strategic framework for Zewa bathroom tissue category
• Support and deep involvement into effective category plan covering objectives, strategies and executional programs. Provide leadership and expertise in working across functional fields.
• Lead development, implementation, and evaluation (ROMI) of all category marketing initiatives within given time frames.
• Develop and manage implementation of 360 degree programs in line with brand strategies that generate profitable volume growth and support brand building
• Development and execution of BTL communication materials development and production, budget management within allocated limit, projects leadership
• Look for the opportunities to improve category P&Ls
• Ensure compliance with brand equity in ATL & BTL communications in Russia
• Manage launches and re-launches preparation and implementation based on local production

Key competencies

• University Degree. Marketing/Economy degree is a plus
• At least 3 years working experience in similar area
• Budget management
• Strong project management skills
• Ownership for projects and processes
• P&L understanding
• Deep knowledge of business value chain process
• Strong analytical skills
• Consumer, shopper and customer understanding
• Knowledge of sales and customer marketing basics 
• Ability to deliver result and drive processes
• Actively search for opportunities

Successful candidate we would like to offer

• Career and professional growth opportunities
• Competitive salary level
• Participation in bonus system in accordance with the company’s policy
• Medical and life insurance, meal and fitness compensations.