LEGO
Associate Retail Marketing Manager – B2B eCommerce
В архиве c 24 декабря 2020
Москва
от 174 000 ₽
Core Responsibilities
- Develop B2B eCommerce sales through creating and executing trade marketing activities with Pure eCommerce customers of the LEGO Group:
- Together with Marketing department build the Trade Marketing calendar to support key priorities.
- Utilize available promotional mechanics and optimize the application of customer budget to ensure the best return on investments.
- Continuously test and optimize Ad placements to improve performance metrics of eCommerce communication.
- Prepare high-quality assets to deliver key messages:
- Brief Digital Merchandiser and communicate with agencies directly to deliver high quality of materials.
- Ensure the application of all marketing guidelines to protect the LEGO brand.
- Produce assets together with customers (including banners, emails, videos, articles and other formats).
- Analyze results and share best practices:
- Create reports explaining the effect of each promotion and present them internally to the LEGO team and externally to customers.
- Exchange experience with regional and global colleagues.
- Play your part in our team succeeding
- You will join and strengthen the capabilities of our eCommerce team – Russia & CIS.
The key objectives of this role are:
- Improve LEGO sales within eCommerce.
- Drive marketing development of B2B eCommerce to help achieve our business goals.
Do you have what it takes?
- Several years of working experience in Performance or Online Trade Marketing areas. Key skills would be traffic and project management.
- Strong analytical capabilities, expertise in driving online operational KPIs.
- Confident user of web analytical platforms (Google Analytics).
- General business understanding of running trade promotions.
- Comfort with technology, including the ability to understand key technical issues and their implications.
- University degree in Marketing or IT would be a plus.
- Fluent in Russian and English (no less than Upper-Intermediate – C1).
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