Publishing Manager (in the USA)

Responsibilities

• Coordinate the day-to-day publication of TED content on TED’s main YouTube channel, youtube.com/TED
• Lead optimization strategy for search and discovery of TED content, specifically on YouTube and Google
• Write and edit compelling copy reflective of YouTube best practices and aimed at improving content performance
• Support the editorial team in aligning YouTube strategies with TED’s overall editorial vision
• Collaborate with Audience Development team to understand YouTube analytics and measure and communicate success, with an aim of retaining viewers and subscribers
• Collaborate closely with teams across TED to coordinate and launch livestream programming and key marketing efforts for new products and initiatives
• Work closely with Brand Creative to create and maintain a visual branding identity aimed at increasing content discovery, notably on thumbnail images
• Partner with other publishers at TED, primarily Translators, TEDx and TED-Ed
• Monitor YouTube comments and develop a long-term engagement strategy for a growing community and archive
• Manage the day-to-day relationship with digital product teams internally at TED and externally at YouTube
• Edit and proofread English-language subtitles so talks are accessible upon publishing

Required

• 3-4 years of digital media experience, including managing a large (50K+ subscribers) YouTube channel
• Experience using digital content management systems and the ability and enthusiasm to learn new software
• Strong writing and editing skills with the ability to shift between contexts, from emailing with speakers to evaluating a comment thread
• Super organized with precise attention to detail
• Ability to pass a writing and editing test

Desired

• Fluency in second language other than English, especially one of the following: Arabic, Brazilian Portuguese, Chinese Simplified, French, Japanese, Korean, Russian, Spanish
• Experience in data or database management and project management tools
• Community or customer service background
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