Vaccines Brand Lead (in Istanbul)

Your Responsibilities

• Developing marketing and multichannel strategy; planning, and overseeing the execution of activities (developing strategic and operational plans, adapting the central strategy to local conditions including proposing modifications to the approach and developing arguments to convince stakeholder)
• Gathering actionable insights for future marketing strategies, conducting market research studies
• Developing and executing marketing and promotional mix to meet the customer needs and brand objectives
• Executing flawlessly Global Integrated Campaigns and update to address the customer
• Developing and managing activity plan in coordination with cross functional team
• Collaborating with external stakeholders and internal stakeholders in terms of local implementation
• Understanding business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints
• Feeding global and regional teams regarding customers, competition, and market
• Managing external experts (EE)
• Developing and supporting promotional campaigns to increase sales, working with cross-functional teams
• Monitoring and analyzing market data regarding the market, competitors, customers, patients, competition activities, and product performance

Basic Qualifications

• We are looking for professionals with these required skills to achieve our goals:
• Bachelor’s degree
• Experience in commercial roles
• Excellent command of written and spoken English
• Experience in multichannel marketing
• Knowledge of marketing ways of working and code of promotion
• Team player and excellent internal and external communication skills
• Customer-oriented personality with strong planning and organizational skills
• Self-accountable & resilient
• Analytical skills, allowing you to draw conclusions from multiple sources at once
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