Performance Marketing Manager (in Oslo)

Responsibilities

• Ensure user acquisition targets and KPIs.
• Drive initiatives to scale user acquisition in all channels for mobile browser apps.
• Collaboration with marketing and product teams for coordinated campaigns.
• Responsible for ad content quality - ad content must be in line with mobile app positioning, brand guidelines, and Opera standards.
• Elaboration and implementation of strategic plans tailored made per market to reach campaign goals (installs, retention, in-app KPIs...): with digital channels and placement mix (Google Ads, Facebook Ads, TikTok Ads, Twitter Ads), likely to-perform-target audiences, customized messages per audience, ad copy, detailed brief for ad content visuals for the creative team.
• Management of daily operations of user acquisition campaigns for high-growth mobile apps.
• Monitoring and reporting of budgets, campaign performance, ROI, LTV, and other channel metrics.
• Use of a data-driven approach to manage campaigns and drive insights on strategy and performance.
• Monitoring of analytics dashboards and key reporting tools.
• Communication of weekly updates, progress reports, timelines, and results.
• Optimization of campaign metrics and targeting settings to scale user acquisition and maximize ROI.
• Regular evaluation of ad content performance and production of new ad content brief to renew campaigns content while scaling campaigns deliveries and improving campaigns KPIs.
• Management of ad content production: identification of campaigns content likely-to-perform, copywriting of ads, elaboration of ad visual creative briefs for the design team, follow-up on creative production, and control of visual quality.

Qualifications

• Minimum Bachelor’s degree AND 3 years of growth marketing experience, with a documented track record in performance marketing of digital consumer products.
• Fluency in English is a must (you should be able to write and speak fluently and idiomatically). Working or student experience in an English-speaking country and/or additional language skills is a plus.
• Experience with ad content creation for an international brand.
• Experience with Google Ads and Facebook Ads campaigns to drive app installs in Western Markets. Experience with Tik Tok Ads and Twitter Ads is a plus.
• Extensive experience with using digital performance marketing tools (AppsFlyer, Google Ads, Facebook Ads).
• Understanding web analytics and experience in running A/B testing.
• Ability to create well-structured and understandable reports.
• Exhibit a high degree of creativity to support the ideation of marketing campaigns that appeal to users of various nationalities (American, German, Russian, Nigerian, Kenyan, South African, etc).
• Proven ability to successfully develop and execute major multi-channel marketing campaigns.
• Work experience in fast-moving, high-growth, consumer-oriented startup or company is deffinitely a plus.
• A positive, open attitude and willingness to help people.
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