Head of Strategic Marketing

Requirements

• Previous experience of working in a startup and buidling a company from 0 to 1.
• Previous experience of buidling marketing/growth team from scratch.
• Hands-on experience with user acquisition and marketing tools.
• Familiarity with a two-sided marketplace mechanics.

Requirements

• You are guru at user acquisition strategies, unit-economics, and other growth hacking-related optimizations.
• You set ambitious goals and use lean testing to figure out ways to boost company's revenue and profits; and lead creative, brand, and communications strategies.
• You work hand-by-hand with a CEO and marketing team and held accountable for driving metrics-wise growth of company’s base of customers.
• User acquisition targets. Lead generation and channels discovery involving search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (paid and unpaid), and content advertising. Optimizing for the conversion rates and acquisition costs.
• Revenue-based financial goals. Boosting company's top line.
• Retention/engagement goals. Getting our customers to stay engaged and reactivated.
• Key efforts — messaging to follow up with and incentivize users, as well as re-targeting campaigns.
• Product marketing goals. Defining and refining brand positioning based on market traction, customer feedback, desired differentiation, and more.
• Diversify product offerings and further package features and pricing for various customer segments.

We Offer

• Highly-rewarding environment where proactive people thrive.
• High level of independency.
• Manage/build your own marketing team.
• Distributed team and an ability to work remotely.
• Opportunity to relocate to Vancouver, Canada.