Associate (in Shanghai)

Responsibilities

• Collaborate with multidisciplinary teams to develop a hypothesis, conduct and manage research and analysis, and formulate insightful and actionable recommendations for our clients
• Gain a deep understanding of our client’s customers through interviews and focus groups, as well as qualitative and quantitative research methods
• Research and identify relevant digital trends that can inform and impact disruptive transformations within a company or industry
• Create materials for, and help plan, physical or digital safaris, hackathons and Playstudios (Prophet’s collaborative approach to creating and evaluating ideas with our clients through analogs and facilitation exercises)
• Create digital personas and map user journeys to help uncover digital behaviors and opportunities
• Participate in problem-solving sessions with a broad team of consultants and specialists, using both analytical and creative techniques to reach compelling results
• Present findings to clients and lead discussions
• Contribute to internal initiatives within the firm including IP development, marketing, training and ongoing educational sessions
• Support new business initiatives by designing recommended approaches and developing POVs supporting Prophet’s value proposition

Requirements

• A BA or BS degree with demonstrated academic performance
• Relevant experience: 1-3 years of post-graduate experience, ideally with a leading business, brand, or digital strategy firm
• Well-developed research and analytical capabilities, problem-solving skills and creative thinking
• Superior communication skills, both verbal and written
• Knowledge of, and passion for, brand, digital, and marketing strategy; and, how they impact business outcomes
• Experience developing a strategy as well as executing the tactical implications of that strategy
• Understanding of agile or other test-and-learn or design-thinking methodologies to co-create with audiences and quickly develop testable materials
• Knowledge of, or experience with, digital analytics tools – both native and 3 rd party: Google, Adobe, Social (Brandwatch, Sprinklr, Facebook, etc.)
• A curious mind with an unrelenting commitment to get to the answer, to test new approaches and push others’ assumptions
• The ability to work independently in a fast-paced and dynamic environment with limited supervision
• A team player who is adept at enhancing team success through active participation in internal and external client project teams
• A VPN is required to respond to a vacancy