Senior Media Marketing Manager

Your Role Will Be Divided Into 3 Blocks

• Strategic planning of brands’ media communication. You will make a deep analysis of media touchpoints’ influence on sales and improve the existing P&G Media planning approach. This block includes the analysis of the brands’ communication quality and recommendations on how to improve communication for all the media touchpoints
• Excellent execution of media plans. You will supervise the media campaigns’ performance against multiple critical metrics across all media touchpoints on a monthly basis and make agile strategic actions on campaigns' improvements if needed
• Development of TV & online video media channels. This part contains a deep understanding of the channel/medium structure and processes resulting in ongoing actions to improve its effectiveness and efficiency. You will lead the end-to-end strategy of TV and online video buying while closely collaborating with one of the largest Media agencies in Russia

Compensation & Benefits

• Competitive base salary and annual bonus
• Monthly lunch & flexibility allowance 5 000 RUR gross
• Life, medical, and travel insurance
• Possibility of enrollment in P&G International Stock Ownership Plan
• Close collaboration with the biggest digital companies such as Facebook, Google, etc
• Access to comprehensive P&G's global training portfolio
• Flexible work hours and the possibility to work from home
• Relocation support in case you move to Moscow from another region

Qualifications

• Relevant working experience:
• you either have 2+ years in the Media department at the company with the amount of media investment comparable to P&G, leading Video (including TV) channel for a portfolio of brands with a clear understanding of TV and video buying processes OR
• 3+ years on the Media agency side leading TV/video buying team, working on brands with a sizable amount of media investment comparable to P&G OR
• 3+ years on the Media agency side leading Planning team for brands with a sizable amount of media investment comparable to P&G and having a clear understanding of TV/video buying processes OR
• 3+ years in Marketing with full ownership of brands’ media strategy planning and execution where video share of total brands’ media budget is not less than 60%
• Knowledge of online video and TV forecasting and buying processes is required
• Knowledge of Media planning principles based on sales modeling is preferred
• Being familiar with digital trends and technology savvy
• Entrepreneurial approach to work and start-up mentality: eagerness to test and experiment, learn from success and failures, improve and scale up
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