Marketing Group Specialist

Job Description

• Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.
• Ensure that all creative marketing materials adhere to strict brand guidelines.
• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
• Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
• Liaise with external vendors to execute promotional events and campaigns.
• Maintain and update corporate creative content.
• Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
• Undertake related tasks as assigned.
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