Product Marketing Lead

Your expected outcomes

• Supervision of product marketing team globally and locally. Develop product positioning for 10 countries
• Define and manage complex product marketing strategy in regions
• Build marketing programs in collaboration with global and regional teams
• Manage global and countries marketing communication media plan and its ORKs
• Cross-functional process development and managing between product, marketing, and sales teams. Work with a large group of stakeholders across local and global teams
• Perform market research and quantitative analyses to discover customer insights, conducting business analysis and other analytical activities to support marketing strategy
• Accelerate campaigns conversion rate, sales funnel performance, and CAC optimization
• Build and drive an efficient marketing activation pipeline for new product features.

Requirements

• 5+ years of experience in product marketing management or marketing management. Have a proven efficiency of marketing strategy and marketing techniques
• High-level thinking, planning, and hypothesis testing
• Experience analyzing data, and statistical expertise with tangible revenue-generating quantitative modeling experience
• Experience in research and competitive analysis to develop market strategies. Outlines the product positioning which articulates the value proposition. Knows how to detail the messaging which links each feature to a customer-oriented benefit
• Experience in convincing customers to demand or pull your product through to sale. Know marketing principles and techniques to create a marketing communication sequence that leads to sales
• Experience in unit-economy planning and holistic approach for product activation
• An enthusiastic leader who can inspire and drive a team through complex and ambiguous situations
• Effectively worked with cross-functional teams and stakeholders; demonstrating curiosity, confidence, and the ability to listen with the intent to find solutions
• Self-motivated and flexible with strong interpersonal and organizational skills
• Superlative written and verbal skills as well as excellent presentation skills.

What we offer

• Ability to work remotely (both partially and completely)
• Equipment for work: laptop, additional monitor, headset, and so on
• Flexible schedule: we work at a convenient time, the main thing is to be in touch during the main working hours
• Horizontal structure without strict subordination and bureaucracy
• Official employment and salary
• The annual indexation of salaries and the feedback from the head
• Education: own library, paid courses, and conferences