Content Editor/Copywriter

Content creation:

• Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push, POS and social for all local activities (full price & deals).
• This includes validating global translations & writing copies for local campaigns.
• Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities.
• Closely collaborate with Media, Social Media & Loyalty manager and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.

Analysis & Follow up:

• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format.
• Share content insights & learnings with local, regional and global teams (quarterly creative reviews).

Customer targeting:

• Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way.
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs.

We are looking for a person with:

• Marketing, communication or business degree/relevant qualifications.
• 1-3 years of experience in creative marketing/copywriting, PR, digital communication or content creation or social media.
• Great communication and copy skills, fluent in local language(s) and English.
• Passion for fashion content and great knowledge of fashion online communities and influencers.
• Ability to work well under stressful conditions and to prioritize.
• Self-motivation and ability to work independently as well as being a team player.
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