BIC
Junior Product Manager (Stationery)
В архиве c 25 февраля 2022
Москва
Гибрид
от 140 000 ₽
As a Junior Product Manager, you will be responsible for:
- Marketing analytics
- Market data (GFK/Nielsen): analyzing trends of BIC & competition and providing insights for further actions
- Internal data: sell-in, sell-out, profitability of BIC products
- Competition: media & BTL activities monitoring, price monitoring, store checks
- Marketing planning for the designated product segment
- Marketing plans preparation (under line manager supervision), translating market data & company priorities into actions:
- Product strategy recommendations & product launches
- Price strategy
- National promotional priorities & activations
- Marketing plan presentation to the Sales team & top management
- Product launches & assortment management
- Constant assortment follow-up & optimization: Volume, Value, Profit, Revenue KPIs
- Product launches preparation: 4P strategy upon the local market data insights & priorities:
- Choice of the global products suitable for the local market
- Pricing & Promo strategy decision & Product PnL calculation
- Selling story preparation & presentation to the sales team
- Product samples reception & Certification process leading (together with Supply Chain department)
- Customer meetings participation & product presentation if necessary
- Product training preparation, update & presentation for internal and external Sales force
- Brand activations
- ATL & BTL support plan preparation & execution:
- Agency brief preparation
- Agency briefing, debriefing
- Planning & execution control
- Results analysis & optimization
- Organization of the brand participation in trade fairs and exhibitions
Qualifications
- University degree
- 1-3 years of experience in commercial department in FMCG: marketing / trade marketing / category management/ product management / brand management
- Level of English: Upper-Intermediate +
- MS Excel and Power Point proficiency
- Analytical thinking, ability to work with big amounts of data
- Business-driven mindset
- Drive for result, hands-on approach
- Aspiration to see the result of marketing action translated into business KPIs (sales results)
Conditions:
- Opportunity to work with key BIC categories
- Full process ownership: ability to impact business results and drive business decisions
- Regular communication with European offices; visibility on an international level
- Friendly and supportive environment, team of professionals
- Benefit package including life, medical and cancer risk insurance, partial sport compensation etc
- Remote working from home office 2-3 days per week, 2 days from BIC office
- To directly respond to a job through Linkedin, you need a VPN
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