Head of Ecommerce

Tasks

• Activate the right business drivers by tracking, analyzing and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization);
• Manage sales forecasts and investment plans, providing weekly/monthly/quarterly estimates on sales projections and plans;
• Ensure that all ecommerce activity is consistent with the brand sense of purpose;
• Manage competitive, market, and best practices intelligence;
• Drive customer acquisition, retention and growth;
• Collect and connect working knowledge on the e-retailers;
• Create synergies between inside and outside partners in marketing or digital activities;
• Lead growth and build capability of management team to execute the perfect store and customer experience;
• Liaising with Supply Chain and Demand Planning to secure forecasts in line with channel plans and financial forecasts;
• Oversee brand initiative go-to-market plans, on-time launches, and best in class launch strategies;
• Identify and lead new test ideas to additional revenue

Skills

• A commercial mindset with proven track record in building/developing e-commerce business (2+ years) and extensive knowledge of best practices and strategies;
• 2 years+ experience in consumer or professional goods, Beauty industry a plus;
• 1 year+ of people management experience;
• Ownership attitude, self- starter, and able to work independently. Strategic thinker;
• Continuous improvement mindset: desire to be aware of new approaches, trends and practices, awareness what it takes to implement them;
• Higher education in Business, Marketing, Management, or other relevant study preferred;
• User of Google Analytics, CRM systems, search optimization tools;
• Strong presentation and negotiation skills;
• Ability to multi-task and work efficiently in an extremely fast-paced environment and manage time and multiple projects effectively;
• Results-driven and able to work with the cross-function teams to achieve sales;
• Strong analytical and problem-solving skills;
• Fluent English and Russian

We offer

• Attractive salary package;
• Bonus depending on achieved results;
• Wide range of benefits (health & life insurance, discounts for families, meal allowance as well as well-being benefits);
• Continued learning and growth opportunities;
• Beautiful office at Voykovskaya metro station (2 days per week working there, 3 days - remotely);
• Opportunity to contribute to legendary family of brands;
• Truly international and diverse environment where you can be your true self and practice English;
• Interesting life inside the #WellaFamily: celebrations, brand days, opportunity to be a model etc.
• A VPN is required to respond to a vacancy