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IPONWEB

Product Marketing Manager

В архиве c 24 февраля 2022
Москва
от 170 000 ₽

Key responsibilities:

  • Be the product and customer expert within the organization; own all product positioning and messaging based on your understanding of target customer needs and triggers
  • Create sales and client-facing materials to support product knowledge and accelerate adoption, including product FAQs, case studies, documentation, and how-tos
  • Develop and oversee go-to-market plans for new product launches and feature releases; including internal/external communications, training, and promotional support
  • Oversee internal training for client success and sales teams for the products you support
  • Gather, distill and share customer and seller feedback, along with market and competitive intelligence, with product teams to influence product roadmap

Requirements:

  • Bachelor's degree in marketing, business, education, or other relevant field of study
  • 5+ years of product marketing experience, with at least 2 years spent in a market-facing role, preferably serving customers in the digital advertising space
  • Intimate knowledge of digital advertising, ad tech, or the programmatic ecosystem is a plus; Agency or 3rd-Party data experience a major plus
  • Excellent verbal, written, and presentation skills
  • Proven ability to translate complex technical concepts into clear product messages
  • Ability to aggregate multiple sources of data, research and information and consolidating that into business cases for new products and solutions
  • Strong project management skills
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