Web Product Manager (Acquisition & Conversion)

What you will be doing:

• Lead the product roadmap, establish a shared vision and alignment with all stakeholders
• Define priorities and improve value capturing performance
• Create and prioritize product hypotheses for continuous A/B testing
• Align and collaborate on the product vision with the key stakeholders in User Acquisition
• Run a lot of tests (think dozens per sprint) to constantly optimize and grow conversion rate to registrations and subscriptions
• Work closely with UX designers, Product analysts, User Research and other PMs to successfully implement the strategy as measured by KPIs.
• Work with Design and User Experience teams on designs on all levels, from broad concepts to the final handoff to engineering
• Work with Leadership and key business & engineering stakeholders to make appropriate high-judgement trade-offs between features and speed-to-launch
• Contribute to Flo overall product strategy and product development process
• Drive decisions and perspectives in a team environment

What we're looking for:

• 5+ years of web marketing/product management in large international companies or related experience. E-commerce or B2C preferred.
• Previous direct involvement in initial conversion optimization, mobile web preferred over app
• Experience or very good understanding of how paid user acquisition works
• Experience in Growth Product Management
• Excellent understanding of mobile web UX, demonstrated knowledge of best practices
• Demonstrated ability to handle ambiguity, and work collaboratively with cross-functional teams
• Excellent written and oral communication, interpersonal, and negotiation skills, technically conversant and able to collaborate easily with engineers and designers
• Using data analytics for data-driven product decisions

Benefits:

• We believe in supporting our employees both at and away from work, and we really value a healthy work-life balance. Our benefits package includes:
• Hybrid working setup for the most optimal work-life balance for you
• 75 EUROS social money budget per month to spend on things like medical insurance, gym, training, etc
• 25 holiday days per year on top of public bank holidays
• 30 days fully paid sick leave
• State of the art parental policies (6 months of fully paid maternity leave and 1 month of fully paid paternity leave).
• A VPN is required to respond to a vacancy