Brand Manager Super Premium American Whiskey

What You Can Expect

• Actively participate and contribute to development of long term strategy for SPAW in the local market by providing necessary tools, data analysis or other help needed by MM
• Contribution to regional and global brand/corporate initiatives by being part of working groups and meetings
• Lead additional assigned projects or tasks as stretch assignments towards further personal development
• Participate in brand price strategy development. Ensure healthy P&L performance providing input from the marketing side
• Set up and contribute to S&I sessions
• Co-Lead preparation of yearly brand plans in alignment with MM
• Develop and implement tactical plans and activities from the brand plan
• Actively collaborate with Sales and TM teams in development and execution of required retail and on-trade POP standards
• Report the status and results (KPI tracking) of tactical plans and executions to the MM
• Based on strategic objectives from the brand plan, develop, execute & measure (responsible) activation & communication plans for specific areas e.g. Digital, PR & On-Trade
• Actively collaborate with IMCM in the area of communication
• Manage A&P budget and keep track of the marketing spending for the led activities
• Coordination of relevant business actions with other functions of the organization and regional/global marketing
• Management and pitching of agencies pool. Negotiate with supplies on operational aspects. Leverage own experience and market knowledge to ensure the best price and quality of provided goods and services
• Ensure document flow accuracy and compliance for respective projects
• Different projects related to area of responsibility, upon agreement with manager
• Monitor and report on monthly basics key competitive activities in whiskey category. Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers
• Ensure Responsibility Messaging (R&R) on all FV products, communication materials and during key brand communication platforms

Responsibilities/approximate priority split

• S&I, Strategy and Brand plans, 30%
• Developing and executing tactical activities for digital, PR, Off- & On-Trade, 35%
• Budget monitoring and administrative work, 15%
• Gathering and analyzing market data 20%

What You Bring To The Table

• College/University (Bachelors or Equivalent); Business/Marketing preferable
• Min. 6 years’ experience in sales/brand/trade marketing, customer management. People management, and spirits and beverages industry background will be an advantage
• Managing work of the self and the teams ( including time-management)
• Demonstrated ability to manage, prioritize and complete team workload in a high pressure/ fast paces environment within established deadlines
• Ability to handle big volumes of information and attentiveness to details
• Operational Decision Making
• Demonstrated ability to apply basic analytical/mathematical skills
• Fluent business English, Russian speaking and writing
• IT literate (good knowledge in MS Office)
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