Product Communications Senior Specialist / KIA

от 100 000 р/мес.  gross по мнению careerspace
Москва

Responsibilities: 

  • Setting the efficient & integrated marketing communication strategies for the target products (car models);
  • Ensure development & execution of advertising campaigns for target models is based on market and consumer analysis, selection of appropriate media channels incl. KPI`s setting;
  • Coordinate the creative materials development, content management and marketing assets control (ATL: OOH, print; Digital; Radio); 
  • Coordinate the process of development materials for Dealer net for target models (brochures, leaflets & POSm);
  • Draft Brief and coordinate agencies work (media, digital, creative) to ensure effective communication campaigns for the target models;
  • Participate in special projects planning and execution incl. sponsorship, creative development and production, overall project coordination & reporting;
  • Collaborate with cross-functional teams: Digital, PR, Brand & Dealer marketing members for integrated projects.

Requirements (skills, knowledge and experience):

  • Higher education; 
  • Marketing communication experience not less than 2 years;
  • English – upper intermediate;
  • Experience in Marketing communications touchpoints and creative development (TV/Digital/OOH/Print/Radio);
  • Excellent MS Office (Excel, PowerPoint), presentation skills & reporting (written and verbal).

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