Marketing Coordinator

About company

• La Prairie is one of the worldwide leaders in selective skincare, renowned for the scientific integrity of its products and its unparalleled commitment to perfection. 

General Functions

• Marketing coordination: support of local marketing execution in accordance with global and regional guidelines. 
• Reporting: preparation of monthly PR reports (print & digital), post mortem reports, local reports to finance. 
• Documents & payments: timely support for all documents & payments. 
• Budget: Supports the Brand Director in the annual budget process and creates monthly budget overviews throughout the year. 
• Market & product analysis: regular research on competitor activities to create a better understanding of market trends. Follow-up on plan vs. actual sell-in and sell-out figures. Analyze product performance in the market. Implement best practice and feedback to all relevant interfaces. 
• Communication internal and external: Ensure that all relevant actors (internal and external) are aware of current campaigns and launches. Provide clear overview and plan of launch and marketing activities across the market to the local and regional teams 
• Retailers planning: Create yearly calendar per retailer and present to retailer. Ensure the implementation of the plan together with the rest of the marketing team. Follow-up on budgets per customer. Conduct post activity analyses and proactively propose potential optimizations for future projects 
• Metiers
• Support CRM manager in marketing campaigns execution & FOC forecasting. IPPOS database support & reporting. Communication with Global technical support on program application, updates issues, optimisation. Training & manual adaptation for BAs on new tools & marketing activities.
• Adaptation of global assets for CRM campaigns.
• Pr & Communication
• Support local PR & Com Strategy: coordination of preparation, executing and hosting documents, payments. Monthly reporting.
• Preparation & adaptation of materials for launches.
• Eventing: support & coordinate events that elevate the luxury brand identity in the market.
• Digital
• Support Digital manager with materials for eretail, emailing, banners, paid ad, etc.
• Preparation & adaptation of materials.
• A VPN is required to respond to a vacancy.