Brand Manager (OREO)

Tasks:

• Drive OREO growth ambition in Russia by building a new holistic strategic approach on brand portfolio, communication and activation
• Develop strong annual brand plans based on strategy (NPD/Activation/Communication) & flawless execution for P&L delivery with a monthly/quarterly and annual horizon
• Develop winning 360 campaigns, including ATL, BTL, Digital, Influencers, offtake boosting tools
• Execute superior consumer and customer activations based on agreed brand strategy
• Manage media strategy and flowchart adjustments to grow ROI
• Track business performance on a monthly basis and drive profitable growth in close collaboration with trade marketing
• Be accountable for brand P&L and its relevant profit levers across trade channels
• Monitor competition and brand performance vs plan, translating analysis into opportunities and actions
• Internal reporting and other duties as assigned

Skills:

• University degree in Economics, Marketing
• Advanced level of English
• Min 3 years of relevant experience in multinational FMCGs in Brand Marketing
• Out-of-the box thinking and creative effectiveness
• Business acumen and commercialization process owning
• Executive communication and presentation skills
• Strong understanding of Russian retail landscape
• Influential power

Experienced in:

• P&L management and financial problem solving
• Consumer insights translation into strategy
• Brand equity management
• Portfolio strategy building and innovation management
• Media mix planning